Bernardo Chua is an award-winning businessman from the Pacific Rim. He has made great strides in the direct sales industry. Chua has had an incredibly successful career marketing coffees, teas and simple other organic products around the world. He is the leader of the Organo Gold brands. Chua began his career in the Philippines. However, he credits his Chinese heritage for understanding the importance of Ganoderma as a marketable substance. Chua would go on to push the availability of Ganoderma to the North American market. Read more about Bernardo Chua at oldcurmudgeoncomics.com
Ganoderma is derived from the polypore mushroom that grows on logs around the world. It had been relatively unknown in the Americas. However, Asian countries have held the herb in high regard for hundreds of years. Chua saw the possibilities of marketing the herb as a consumable substance for everyday life. He packaged Ganoderma and pushed it to an international market. Chua was able to transform the herb into substances such as teas and coffee, which made it attractive to consumers in Pacific region.
Bernardo Chua chose to use direct sales to display his new product. The business model put the products on a worldwide stage very quickly. It soon began to have success outside of the Philippines. The direct sales technique allowed Chua to reach a diverse number of customer bases.
Bernardo Chua has received several awards for the methods he used to grow his company into an international success. He has been recognized by many organizations including National Shopper’s Choice. Organo Gold also received the Direct Sales Company of the Year Award on five different instances.
Bernardo’s company is now home based in Canada. Chua made this move because of strict distribution laws that Canada places on products that are made for human consumption. He believes that it gives his products the credibility that they need in order to gain trust from consumers. Organo Gold currently has over 1 million distributors worldwide.