Podcastone is a leading organization in the advertising industry in the United States of America. The firm is supported by Podcast Network. Every week the agency approximately broadcast 300 hours of original programs across their podcast networks which are about 200. Being a leader in the entertainment as well as the media industry, Podcastone carried out an advertising research which was conducted by Edison Research Strategy and headed by top managers of both organizations, Tom Webster who is the Vice President of the Edison Company as well as the Chief Executive Officer of Podcastone Norman Pittz. Podcastone wanted to know the effect of their advertisement, and so the research was carried out in five different brand nations. The analysis revealed the positive impact Podcastone advertisement had on their listeners, and the results which were recently launched showed the following;
- The response on the independent products improved by 47% for financial and 37% for car market after the study
- Car promotions for aftermarket products enhanced by 60% while the use of a formal restaurant improved by 7%.
- The results showed that 60% of Podcast listeners preferred a particular grocery and after the research, the number increased to about 7%.
Edison Research Strategy has conducted the other studies for Podcastone to know the effect of their advertisement. Before the study was launched, the firm had first to conduct the investigation online, and they repeated the same practice for about 4-6 weeks on different Podcastone Networks. At the end of the study, the results showed that most of Podcast listeners were responding well and that they were ready to use the products as well as the brands advertised on Podcast. Learn more: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/
Norman Pittz was born in America, and he can well be described as an American entrepreneur who has much passion and focus on the entertainment and media industry. Mr. Norman is the founder of various other media organizations including; Podcastone, Westwood One Network, as well as Courtside entertainment Group which was created in 2010. Norman’s Westwood One Network is considered a leader in the media sector and has also been a deliverer of many news including, sports news, traffic updates, entertainment news among many others. Mr. Pittz is a leader who has shown positive leadership skills, and he has chaired and served on several media and broadcasting boards among them; Broadcasting Board of Governors of the United States of America appointed by President George Bush and President Clinton. Currently, Mr. Pittz is a Regent at the University of California.