Bradesco, short for Banco Bradesco, is one of the most recognizable banks in all of Brazil, having been founded in 1943 by Amador Aguiar in Marilia, Sao Paulo, Brazil. Mr. Aguiar would serve the first role of President – synonymous with the role and duties of Chief Executive Officer (CEO) in the ranks of Bradesco – until he stepped down due to health problems in 1981, the longest such run of any of the men who’ve served Banco Bradesco in its 74 years of operation – all four of them.
Four lead executives is a considerably small number for any organization in today’s modern era of commerce, especially that of banks and other participants in the financial services sector. It goes without saying that each of Bradesco’s Presidents has been faced with significant responsibility in their times as the lead executive, the face of one of Brazil’s largest banks in Banco Bradesco. Luiz Carlos Trabuco, the current President – or CEO, however one wants to classify it – of Bradesco, has flourished in his stint in the role, having been hired on in 2009 from within the organization.
Being promoted internally is something to be proud of, but only if one has spent considerable time with an organization, as some executives start their working careers with particular entities in a higher-up position to start out with, only several years later – if not just a few years later – moving from a high-up role to a slightly higher-up role, like from Executive Vice President to President. This isn’t true with Mr. Trabuco, as his entire career has been spent with Bradesco.
Mr. Luiz Carlos Trabuco was initially hired on by Bradesco in 1969 as a teller. In 1971, he was transferred to Bradesco’s headquarters in the metropolitan center of Sao Paulo, eventually moving up to the Director of Marketing in 1984. From there, he served as the Executive Director and President of Bradesco Seguros’ pension division in 1992 and 1998, respectively. Mr. Trabuco was then named the Executive Vice President of Seguros’ insurance division in 1999, then settling as its President in 2003 until he was promoted to overall President in 2009.
Luiz Carlos Trabuco has been the recipient of a couple handfuls of awards since the turn of the millennium, having been in the public light since he was promoted to and from a number of executory roles. The first major award Mr. Trabuco won was the Insurance Person of the Year, awarded in 2006 by Sincor-SP, a standard setter in the world of private insurance in the commercial realm of Brazil. This award came as the result of exceptional performance as the President of Bradesco Seguros, the insurance subsidiary of Bradesco’s central operations. Mr. Trabco won the award twice in a row, earning it again in 2007.
In 2009, Luiz Carlos Trabuco was fortunate enough to win three awards and accolades, starting with the Most Meritorious Citizen of Marilia, the place where he was born, as well as started working for Bradesco at its first branch. The second award he received that year was the Don Quixote Trophy. Lastly, Mr. Luiz Carlos Trabuco was selected as a member of the One Hundred Most Influential Brazilians in – you guessed it – Brazil. His placard stayed vacant from the time he was initially hired on as President in 2009 until 2015, in which he strong-armed HSBC Holdings’ Brazilian banks for $5.2 billion, earning his employer of Bradesco a whopping equivalent of six years’ worth of from-scratch – or, organic – growth. That year, he was named the Entrepreneur of the Year in Finance. In 2016, largely due to the HSBC Holdings’ deal actually closing that year, Mr. Trabuco was recognized as one of the Most Successful CEOs in Brazil, courtesy of Forbes.